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About Cedar Digital

We design and build custom software for businesses that have outgrown spreadsheets and off-the-shelf tools, and we run software businesses of our own.

Joshua Joseph

Founder & CEO

I started Cedar to build software the way an owner would: around how the business actually runs, and judged by whether it runs better afterwards. Our in-house engineering team builds it end to end, and I stay accountable for every client build from the first call to launch.

What we build
Custom software: internal systems, CRMs, platforms, web and mobile apps
How we judge it
By what changes for the business once it is live
Based in
South Africa, working with teams anywhere
Joshua Joseph, founder of Cedar Digital, seated in the studio

How a build runs

  1. Day 1

    A call with me

    Forty-five minutes. You walk me through how the business runs today and where it hurts. I’ll tell you honestly whether custom software is the answer.

  2. Within 48 hours

    A written outline and a fixed quote

    What we would build, what we would leave out, what it costs, and when it is live. No hourly meter running in the background.

  3. Weeks 1 to 8

    Built in the open

    A working demo every week, on real data, so you are steering the build rather than waiting for a reveal.

  4. After launch

    Measured, then looked after

    We agree the numbers that matter up front and check them after go-live. Support and the next round of work are there when you need them.

“Nobody needs more features. They need the business to run better on Monday.”
That is why we agree up front what should change, show working software every week, and check it after launch. We build and run our own products too, so we know what it is like to live with software after the people who built it have gone.