About Cedar Digital
We design and build custom software for businesses that have outgrown spreadsheets and off-the-shelf tools, and we run software businesses of our own.
Joshua Joseph
Founder & CEO
I started Cedar to build software the way an owner would: around how the business actually runs, and judged by whether it runs better afterwards. Our in-house engineering team builds it end to end, and I stay accountable for every client build from the first call to launch.
- What we build
- Custom software: internal systems, CRMs, platforms, web and mobile apps
- How we judge it
- By what changes for the business once it is live
- Based in
- South Africa, working with teams anywhere

How a build runs
- Day 1
A call with me
Forty-five minutes. You walk me through how the business runs today and where it hurts. I’ll tell you honestly whether custom software is the answer.
- Within 48 hours
A written outline and a fixed quote
What we would build, what we would leave out, what it costs, and when it is live. No hourly meter running in the background.
- Weeks 1 to 8
Built in the open
A working demo every week, on real data, so you are steering the build rather than waiting for a reveal.
- After launch
Measured, then looked after
We agree the numbers that matter up front and check them after go-live. Support and the next round of work are there when you need them.
“Nobody needs more features. They need the business to run better on Monday.”