Invest in the machine, not just the product.
Cedar Digital is a software house by nature. We design, build, and operate our own ventures with one engineering core, so every rand of capital compounds across a growing portfolio instead of disappearing into build costs.
04+
Ventures built
03
Active products
100%
Ship rate
8wk
Idea to MVP
Why a software house compounds
One engineering core
Every venture is designed, built, and operated by the same in-house team. No agency margins, no outsourced rebuild risk, no knowledge walking out the door between products. The team that shipped ShelfLane into SPAR stores is the team building whatever comes next, and every lesson compounds.
The core thesis
Capital efficiency by design
We build at cost, in weeks rather than quarters. Invested capital buys growth, distribution, and market position, not development invoices.
A portfolio, not a lottery ticket
Exposure spans the creator economy, sports data, retail operations, and fintech. One software house, several uncorrelated shots at scale.
Founders with skin in the game
We operate what we build. Our upside is the same equity as yours, which keeps incentives aligned long after the cheque clears.
The portfolio so far
How we work with investors
Four steps from first conversation to deployed capital. No mystery, no months of silence.
Intro call
Thirty minutes with the founder. What Cedar is building, where capital fits, and whether there is a mutual fit worth pursuing.
Deep dive
A full walkthrough of the portfolio, the operating model, and the numbers. You get data room access and direct answers, not a pitch deck on rails.
Structure
Investment is structured per venture or at studio level, depending on your thesis. Terms go on the table early, with no surprises in the paperwork.
Partnership
Capital deploys against an agreed plan. You get structured updates on a set cadence and a direct line to the people running the products.
Both sides of the table
What we look for
- 01Partners who understand early-stage software
- 02Capital that arrives with a network attached
- 03Conviction in South African and global markets
- 04A long-term horizon over a quick flip
What you get
- 01Direct access to the founding team
- 02Transparent reporting on a set cadence
- 03Clean, agreed structures per venture or studio level
- 04First look at every new venture we incubate
Investor FAQ
In closing
Start the conversation.
Book a call with the founder. Thirty minutes, no deck theatre, straight answers on the portfolio and where capital fits.
Book an intro call