ShelfLane
Digitize and monetize retail promotional space.
ShelfLane replaces the black book and the spreadsheet in the back office of SPAR stores. Every gondola end, FSU, crate stack, fridge, and impulse display becomes a bookable, billable asset with an owner, a rate, and an expiry date.
Store owners see exactly which supplier is paying for which space, what has been invoiced, and which placements expire this week. Nothing stays on the floor unpaid, nothing gets double-booked, and payment disputes end because the record is unambiguous.
ShelfLane is live inside real SPAR franchises today, built and operated by Cedar, and expanding store by store across franchise networks.
The problem
SPAR stores lose revenue and face payment disputes due to poor tracking of promotional space. Black books and spreadsheets create inefficiency and missed opportunities.
The answer
ShelfLane provides a single system to manage placements, supplier agreements, invoices, and expiries. Store owners can book placements, track payments, and ensure displays only stay up for paid periods.
What it does
Placement inventory
Every promotional asset in the store is digitized with its location, rate, and availability, turning floor space into a managed portfolio.
Supplier agreements
Terms, rates, and durations for every supplier deal live in one system instead of a black book and memory.
Automated invoicing
Booked placements generate invoices automatically, so billable space never slips through unbilled.
Expiry enforcement
Alerts fire when placements lapse, so displays come down when the paid period ends rather than living rent-free.
Multi-store management
Franchise groups run several stores from a single account, with per-store visibility and consolidated reporting.
Dispute-proof records
A complete history of who paid for which space and when, ending the payment arguments that plague promotional deals.
How it works
Step 01
Map the store
Digitize every promotional asset with its location and rate card.
Step 02
Book placements
Assign suppliers to spaces with agreed rates and durations.
Step 03
Invoice and track
Invoices generate from bookings, and payment status is visible at a glance.
Step 04
Enforce expiries
When a paid period ends, the system flags it so the space is re-sold, not given away.
Who it serves
Store owners
SPAR owners and managers who want promotional space to earn what it is worth.
Franchise groups
Multi-store operators who need consistency and consolidated visibility across sites.
FMCG suppliers
Brands and reps who get transparent terms and proof their paid placements are actually up.
The model
ShelfLane is sold as a monthly subscription per store, priced against the promotional revenue it recovers. For most stores the first properly billed gondola end covers the licence, and multi-store franchise deals compound from there.