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Custom software solutions, delivered in 8 weeks or less.

Excellence is the minimum standard.

Book a call with Joshua

You will speak with Joshua JosephFree 45-minute call, directly with Joshua

Joshua Joseph, founder of Cedar Digital, seated at a table in the studio

Joshua Joseph

Founder. Leads every build personally.

Software we built is running inside

  • Tigris X Discovery
  • TopOdds
  • SPAR franchise stores

The work, measured by what changed.

Anyone can list features. This is what changed for the people running each business, before the software and after. Three are products we build and run ourselves; two are client builds.

Inflame product screen

Inflame

Our venture, a creator marketplace

Creators post branded content and get paid automatically once the post is verified. No invoices, no chasing.

Getting paid
from Invoices and chasingto Automatic once verified
Brand campaigns
from One creator negotiation at a timeto One brief, many creators
Where the brand shows up
from Ad inventoryto Real audiences
How we run it
Dreamer product screen

Dreamer

Our venture, launching soon

Every card purchase rounds up, and every Friday the spare change is invested into goals people name and date themselves.

Setting money aside
from A decision, again and againto Automatic, every Friday
Where the spare change goes
from Spent without noticingto Invested in named, dated dreams
What it costs
from Fees that are hard to readto Shown before choosing
How we run it
Tigris CRM product screen

Tigris CRM

Built for Tigris X Discovery

An advisory practice that ran on spreadsheets, inboxes, and insurer portals now runs on one system that enforces its own process.

Where the practice’s records live
from Spreadsheets, inboxes, insurer portalsto One system
A case missing a document
from Moves on until someone noticesto Blocked, with the gap named
Compliance evidence
from Assembled after the factto Ready for audit
Read the case study
TopOdds product screen

TopOdds

Built for the TopOdds founders

South African punters stopped flicking between betting apps. One screen now shows every major bookmaker’s price, live.

Finding the best price
from Six appsto One screen
Line-movement tools
from Trading desks onlyto Every punter
Spotting value
from Guessworkto Flagged automatically
Read the case study
Shelflane product screen

Shelflane

Our venture, live in SPAR stores

Promotional space in the back office of SPAR stores went from a black book to bookable, billable assets with an owner, a rate, and an expiry date.

Gondola ends, displays, fridges
from A black book and a spreadsheetto Bookable, billable assets
Displays after a deal ends
from Stay up unpaidto Expire on schedule
Supplier agreements and invoices
from Scatteredto One record per placement
How we run it
Joshua explaining a build across the table
Joshua Joseph, in the studio.

You work with me, not an account manager.

I started Cedar because most software gets judged on the wrong things: how many features shipped, how good the demo looked. The owner only cares whether the business runs better on Monday.

So every build is led from the top. I stay accountable from the first call to launch, our in-house engineering team builds it end to end, and we agree up front which numbers should move. The same team builds and runs our own products across retail, fintech and the creator economy, so we know what it takes to run software long after launch.

Joshua Joseph

Ventures we own and operate.

From first call to live, in about eight weeks.

  1. Day 1

    A call with me

    Forty-five minutes. You walk me through how the business runs today and where it hurts. I’ll tell you honestly whether custom software is the answer.

  2. Within 48 hours

    A written outline and a fixed quote

    What we would build, what we would leave out, what it costs, and when it is live. No hourly meter running in the background.

  3. Weeks 1 to 8

    Built in the open

    A working demo every week, on real data, so you are steering the build rather than waiting for a reveal.

  4. After launch

    Measured, then looked after

    We agree the numbers that matter up front and check them after go-live. Support and the next round of work are there when you need them.

Questions, answered plainly.

Something else?

Ask me on a 45-minute call.

Tell me what is slowing the business down.

Forty-five minutes, no pitch deck needed. You will leave with an honest view of whether custom software is the answer, and what it would take.

Book a call with Joshuaor email info@cedardigital.co

Free 45-minute call, directly with Joshua

Joshua at his desk, thinking through a problem